LL193-STUNTS AND ACTIONS FOR SAKE OF ATTENTION ARE NOT LEADERSHIP EVEN IF THEY ARE INFLUENCE - Leading Leaders TV

“I am a consistent evangelist for the notion ‘Leadership is influence, nothing more nothing less.’ John Maxwell. I am also a firm supporter of the idea that attention getting is not always branding. Some balance must be struck between marketing and seeking attention for attention sake. Trevor Jacob is going to pay a heavy marketing price for attention seeking. WIIFM is a truth of human psychology, especially in sales. That does not mean it is healthy as an operating principle.“ J Loren Norris

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Starring: J Loren Norris