LL254-A Great Story Needs No Introduction - Leading Leaders

A GREAT STORY NEEDS NO INTRODUCTION (STORYPOWER FOR LEADERSHIP) Leading Leaders Podcast


I regularly hear leaders of all sorts begin their communication with a preface, an intro, a preemptive clause. Almost as if what they intend to communicate is so confounding, so perplexing, so incomprehensible it must be justified or explained before it’s presented. I love the way Dr. John C Maxwell addresses this issue. He says ‘A teacher is generally someone who takes something fairly simple and presents it in a very complex way. A great communicator on the other hand is someone who takes a very complex topic and makes it simple to understand.’ Let us then lead as communicators who simplify life for understanding. Wasting, consuming, occupying time before telling a story does not help the value and quality of the story. If your story needs that much help, tell a better story. If it’s the best story you have for the moment, spend more time on making this story better. Here’s an idea; tell better stories better.” (If you need help with that, visit www.storypoweracademy.com)
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